In-House Work

4A’s 100th Celebration

In 2017, the 4A’s honored their 100th anniversary by celebrating the people, agencies and ideas that drove the advertising business. My role was to project manage the completion of the 4A’s interactive timeline in partnership with R/GA, as well as to produce a video to be shown at the 4A’s 100th Anniversary Gala with the 100 People Who Make Advertising Great. Both projects were completely ahead time.

Timeline
100 People Who Make Advertising Great

Video Editing Credit: Brandon Jennings

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4A’s ReSolve at 2017 Transformation

The second 4A’s ReSolve was hosted during the 2018 Transformation conference in Los Angeles. Designed to engage and inspire, ReSolve is a one-day think tank that brings together young professionals to solve a real-world problem. Teams were charged to tackle one of the 17 Sustainable Development Goals (SDGs) commissioned by the United Nations.

The winning team presented at the Oceans Conference at the United Nations headquarters.

I was responsible for spearheading the event production and marketing strategy, including creating a web landing page, email outreach.

Website
Highlights

Agency Work

Census: It’s All In The Numbers (White Paper and Infographic)

Following the 2010 Census numbers release, many were weighing in on the importance of the Hispanic market. In 2011, Porter Novelli, an international public relations group, released Census: It’s All in the Numbers, a 15-page white paper released online designed to explore “the dramatically increased buying power and influence of the Hispanic market in the U.S.” An infographic was also created to go along for marketing outreach.

I held multiple roles in this project, including:

  • Writing: “¿Quienes Somos?/Who Are We?” (page 3), “La Ciudad Donde Vivimos/Where We Live” (page 7), and “Viviendo La Vida Digital/Living The Digital Life” (page 8) sections;
  • Production: Coordinated production with agency’s creative and marketing team; Worked closely with creative team on infographic design direction;
  • Media Outreach: Pitched to industry trades and multicultural media.
White Paper
Infographic